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Radhika Kukreja
Radhika Kukreja · Design Engineer

I design and build.

I'm Radhika. PM by title, design engineer by instinct. I ship products end to end — design, frontend, backend enough to be dangerous, AI in the loop. Most recently leading discoverability and conversion at a pet ecommerce platform called Supertails.

See what I've shipped→Or read my story ↓

Receipts · not vibes

I ship with AI and have opinions about it.

At Supertails I shipped an agent that read ~8,000 Shopify product descriptions and wrote structured metafields. Below is the prompt scaffold and the eval I used to decide it was ready for production.

metafield-agent · v0.4
# role
You are a pet-food cataloguer. Output JSON only.

# input
{title, description_html, brand, breed_hints}

# rules
- life_stage ∈ {puppy, adult, senior, all}
- protein_g_per_100g: number | null   # null if unstated
- grain_free: boolean | null
- contains: string[]                  # ingredients you can see
- claims: string[]                    # only if literally in text
- confidence: 0..1                    # be honest, low is fine

# guardrails
- never invent numbers
- if conflict between title and body, prefer body
- if life_stage unclear → "all"

# output
strict JSON, no prose.

Things I built in my free time

Three weekends. Three real products.

Each one solves a small annoyance. The demos below are live — hover, click, type. They actually do the thing.

live · interactive

doomscroll.radhikapm.space

A resume that re-ranks itself for the reader.

A Twitter-style feed of my work with a real-time ranking algorithm. Move sliders for technical depth, product, or leadership — the feed reorders to show you more of what you care about.

React · Framer Motion · ranking algoOpen live↗

The receipts, longer form

Owned the metric. Shipped the thing.

  1. Jan 2026 — Now

    Stealth · Breaking Booze

    Founding team
    • —Built a non-alcoholic beverage brand from zero — Shopify, ops, fulfilment
    • —Drove packaging and brand design; picked up hands-on design to unblock a lean team
    • —Shipped working products end-to-end with AI; ran my own evals; formed opinions on tooling
  2. Jul 2024 — Dec 2025

    Supertails

    PM · Search & Discovery
    • —Sustained 16% search→purchase; +5% search-attributed conversion
    • —Migrated search Findify → Unbxd; replaced manual curation with ML re-ranking (~100 merch hrs/mo)
    • —Built a location-aware filter that checks real-time serviceability for 30-min delivery
    • —Shipped an AI agent that wrote structured metafields across ~8,000 SKUs — ~300 hours saved
  3. Jan 2024 — Mar 2024

    SugarBox Networks

    APM · In-flight entertainment
    • —Avg session 12 → 20 min via homepage hierarchy redesign driven by click + dwell data
    • —−27% playback & thumbnail errors by fixing content ingestion bottlenecks
  4. Aug 2022 — Jan 2024

    Open Financial Technologies

    APM · Banking
    • —+30% users by owning current account creation across 5 banks (Axis, IndusInd, Kotak, ICICI, Yes)
    • —Migrated 40% of users to direct account linking; stabilised Maker-Checker for KYC + banking ops

A little about me

I'm a writer first — I co-authored a book before I ever shipped a product.

I studied English Literature and co-authored Rediscovering Delhi, a love letter to the city I grew up in. That instinct — look closely, tell the story honestly — is the same one I bring to product.

I've spent the last few years as a PM at high-growth startups. Banking at Open, in-flight entertainment at SugarBox, search and discovery at Supertails, and now building a brand from zero on the founding team of a stealth startup.

Somewhere along the way I got tired of waiting for someone else to make the idea real. So I picked up design, picked up code, and started shipping in my free time. That's where doomscroll and the three Chrome extensions came from.

In short

Three things I'd bring on day one.

Design and build, end to end

I don't hand off. I design the screen, I build the screen, I obsess over the feel.

AI as a multiplier, not a crutch

Cursor and Claude Code daily. The eval above is mine. I have sharp, earned opinions on what tooling deserves a place.

Words first

English Lit grad, co-author of Rediscovering Delhi. I read fiction, build worlds, care a lot about how things are said.

If any of this resonates, I'd love to talk.

radhikakukreja3112@gmail.comSee portfolio ↗